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10 Secrets Hidden Inside Famous Logos


One of the biggest companies in the world in terms of product sales, annual revenue generation and market reputation. It may seem they did not pay much heed to their logo.  Actually, the size of the bite shows that the shape was an apple, not a cherryThere are quite a few examples of company logos possessing a hidden story which not everyone knows about. Here are some of the companies you must have heard about and the hidden secrets inside their logos.


While most people will think the logo is actually a designed H which is the initial of the company name, but it is more than that.A South Korean car manufacturer that focuses on high-terrain vehicles and trucks has a rather simplistic and symbolic secret behind its logo. On the surface, it may look like just the first letter of the company i-e ‘H’.It shows how much the company values its clients as well as its employees. It may also look like the scene of a successful sale or purchase. These are two solid theories about the Hyundai logo.Upon magnifying your gazes you will find that it’s actually a representation of two figures; a Hyundai salesman shaking hands with a happy customer.You can go with either one when you tell your friends, they’re both sound.


The subsidiary company of SONY that sells laptops. There was so much thought that was put into the making of the logo this brand name.The first two letters in the company’s name represents a digital wave form and the last two letters were meant to look like a 1 and a 0 presenting the notion of a fusion between analog and digital.


A tire manufacturing company, Continental has a simple but thoughtful logo.A large scale tire manufacturing company that supplies wheels for a large chunk of the world’s vehicle count,  if you’ll look carefully you’ll find that the first two letters of the logo are meant to imitate a car wheel.

#5 Amazon


The logo represents a smile which depicts the intent of making everyone happy and satisfying customers. Along with that, the arrow also starts with ‘a’ and ends with ‘z’ implying that the company stocks every possible consumer good present in the market. There is nothing out there that you will not find on amazon.The company that revolutionized shopping by making it seamlessly easy through the use of technology, Amazon is one of the top 5 companies in the world in terms of dollar worth. Its vision is based on customer satisfaction and that phenomenon is evident in the logo.You can try it, it’s true!

#6 Toblerone

ne of the oldest vintage chocolate manufacturing companies, Toblerone is a Swiss company which carries out its production operations in Bern, Switzerland. And if you’ll look carefully, you’ll see that it is the picture of the Swiss Alps. Also, the logo hides a bear in it because Bern is known as the city of bears.

#7 BMW

The ultimate representative of a car with class is a BMW.This German manufacturer, BMW, which began manufacturing aircrafts in 1916 slowly transformed into a mega car manufacturer over all these years.Many think that the checkered pattern in its logo is actually a depiction of the spinning propellors of an aircraft. But in reality it is just a design copied from the Bavarian flag. Bavaria is the part of Germany where the company originated.

#8 Toyota

Toyota is one of the leaders in automobile manufacturing globally.The name of this company which is now a leader in automobile manufacturer originated from the family name of the founder, Toyoda. Well, to the contrary, it represents a needle and string. Bet you would have never thought of that. This is because this Japanese car manufacturer initially began doing business under the name ‘TOYODA” and sold weaving machines.If you look carefully, the logo has all the letters of the company name Toyota.


Unilever is actually a conglomerate that manufactures more than 400 consumers goods and these goods that are entire brands in themselves.Goods that are entire brands in their own right. The actual Unilever logo is made up of 25 other intricate logos, each with a rich meaning.


In 1960, college dropout Tom Monichan borrowed $1900 in order to buy his own pizza place which went by the name of Dominic’s Pizza.Five years later he bought two more stores in separate locations in search of business expansion. The former owner, however, refused Tom the permission to use his name in the franchise. So, Tom changed the name to Domino’s and the logo that he designed has a dice which represent the first restaurant he bought followed by the next two.







Updated: February 11, 2018 — 12:05 pm

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